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Lin Pardey describes the sponsorship policy she and Larry Pardey adopted after two years of writing sailing articles, when a manufacturer offered them foul weather gear — worth roughly a month and a half of cruising — in exchange for favorable coverage.0:36 They declined full sponsorship and instead established three rules: accept only wholesale discounts on gear they actually wanted, discuss any product problems directly with the manufacturer before publishing criticism, and never write about a product until they had used it for at least one to two years.1:00 Pardey contrasts this with a single-handed round-the-world racer she met while managing a shipyard in Australia, who privately called his sponsored roller-furling gear worthless but said publicly criticizing any sponsor would end his sponsorship career entirely.2:49 The practical guidance for bloggers and YouTubers starting to attract sponsors: disclose sponsored gear clearly on your site, recognize that sponsorship creates an obligation to give the sponsor exposure, and understand that accepting free gear can compromise your ability to represent your readers' or viewers' interests honestly.3:49

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