SEILmagasinet · video

What this video covers

Heitmann Marine, a long-standing Norwegian sailboat importer, reports a stable market for high-end performance cruisers, targeting an annual turnover of 125 million NOK.2:43 The company manages sales for Swan and Jeanneau, alongside a consistent brokerage business for used vessels.0:14 Swan has shifted its design focus toward performance-oriented cruisers, with models ranging from 48 to 125 feet, including the ClubSwan 50 and the new 840-foot model.4:32 Jeanneau has similarly modernized its lineup, incorporating design elements from Open 60 and Open 40 racing classes into its Sun Fast series, specifically the 3300 and 3600 models.12:00 Sales are driven by repeat customers who often upgrade through the brands over several decades.14:54 Despite market fluctuations, including the difficult period of the 1990s, the firm maintains a strategy of balancing new boat sales with a robust used-boat trade-in program.11:04 The company continues to leverage major international boat shows, such as those in Düsseldorf and Cannes, to facilitate sales and client engagement.0:30

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