Berthon International · vidéo

Ce que couvre cette vidéo

The 2026 Palma International Boat Show saw a decline in general tourist footfall compared to previous years, though brokers reported high-quality, targeted inquiries from serious buyers.3:37 Market activity remains inconsistent, with inquiry levels fluctuating weekly across both the UK and Mediterranean sectors.8:27 Despite the quieter atmosphere, brokers successfully showcased five vessels, including the HH66 No Code, the Solaris 64 RS, and the Solaris 50.12:04 The event served as a key platform for brand visibility and updating marketing materials, with teams utilizing the show to conduct professional walkthroughs and photo shoots.12:59 While some potential clients expressed hesitation regarding travel and fuel costs, the overall market trend for yacht sales shows signs of recovery following the event.5:08 Brokers noted a preference for in-water shows like Palma and Cannes over indoor exhibitions like Dusseldorf, citing the ability for clients to better visualize the sailing experience.10:19 The Berthon International team plans to return to the Palma show next year, aiming to expand their fleet presence.14:17

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