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Lady K and her development partner Nate have built and launched a free app called Vesselbook, a crowd-sourced database designed to give boat owners collective power over the marine industry.3:08 The app lets owners add marine businesses — marinas, brokers, mechanics, boatyards, manufacturers — rate them one to five stars, and record their own experiences, creating a persistent record that doesn't disappear into Facebook groups or buried forum posts.4:10 Owners can also register their boats by hull identification number, which over time allows patterns to surface: if 20 boats built within a close range of HINs develop the same structural defect, the database can connect those owners and make the problem visible.4:20 Lady K cites the Lagoon bulkhead issue as an example of the kind of fleet-wide problem that currently takes years to identify.1:02 Vesselbook is permanently free for boat owners; Lady K states the business model will eventually target the professional side — marinas, brokers, manufacturers — but acknowledges that revenue may be years away.5:42 She and Nate are self-funding development and hosting in the meantime, with a voluntary "buy us a coffee" option on the site.6:13 Uploading receipts and survey data also builds a documented service history that can increase resale value.7:51

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