SEILmagasinet · vidéo

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Bavaria sales representative Claes Eliasson reports a stable market for new and used sailboats in Norway, noting that 2023 outperformed 2022 despite economic headwinds.0:20 Sales volume for the brand centers on the 38-to-45-foot range, with the 42-foot model serving as the primary seller.1:19 Eliasson attributes the brand's market performance to a shift in consumer preference from motorboats to sailboats, driven by rising fuel costs and the relative predictability of sailboat maintenance expenses.0:35 The company maintains a backlog of five new vessels and reports a seven-month average lead time for new orders, with the upcoming C46 model already booked through May 2025.5:23 Used sailboat inventory remains tight, with high-demand listings on Finn.no frequently selling within one week.8:49 To manage marketing without traditional boat shows, the company hosts private "super weekends" and a large-boat exhibition at its 1,000-square-meter showroom in Leangbukta.14:36

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